Montanya Distillers in Crested Butte named Best Apres Adventure Bar in Outside Magazine, April 2012
PRESS RELEASE
MONTANYA DISTILLERS IN CRESTED BUTTE NAMED “BEST APRES ADVENTURE BAR” AS PART OF OUTSIDE’S INAUGURAL ACTIVE TRAVEL AWARDS
Crested Butte, CO | March 13, 2012 – Montanya Distillers of Crested Butte, CO has been selected by Outside, America’s leading multimedia active-lifestyle brand, as a recipient of its first-ever Active Travel Awards. Montanya Distillers was honored as Best Après Adventure Bar. The full list of award winners will be published in the April issue of Outside magazine, available on newsstands March 13, 2012 and online at Outside Online. Click here to download the complete article (4.2 mb with Montanya on page 68 of the magazine)
To select this year’s awards, Outside tapped their global network of correspondents to showcase a definitive roundup of the best new adventures, exotic retreats, beaches, local food, on-time airlines, gorgeous islands, and more. The awards reflect more than just a collection of unforgettable trips—it’s a road map to life-changing experiences. The issue also highlights a list of the best online travel tools as well a roundup of Outside’s all-time favorite destinations.
“Montanya Distillers’ Tasting Room has been a favorite rum cocktail joint in Colorado for three and a half years now. We were delighted that our new location in Crested Butte, in the historic Powerhouse, caught the attention of such seasoned travelers as the correspondents of Outside Magazine.” says Karen Hoskin, President of Montanya Distillers.
"Outside magazine has long been one of the world's most trusted advisors for active and adventurous travelers," says Outside editor Christopher Keyes. "This year we've bottled up 35 years of collective wisdom to select our first Outside Travel Awards, an annual edit franchise that honors the best trips, hotels, lodges, luggage, islands, and new destinations that will be an invaluable travel resource for years to come.
Montanya Distillers is one of Colorado’s original craft distilleries, founded in Silverton, Colorado in November 2008. The company relocated its operations to Crested Butte in May 2011 and took over one of the town’s most beloved, historic buildings downtown, along with several bays in the local industrial park. The 4,000 sq. ft. historic Powerhouse building on Elk Avenue houses the company’s Distillery and a Tasting Room for its award-winning Montanya Oro and Montanya Platino rums. Bottling, warehousing and shipping takes place at their second Crested Butte location.
Montanya has become well-known for its distinctive and genre-bending rum cocktails like The Maharaja Martini (Montanya Oro rum, North Indian spices, fresh ginger and lime) and The Basil Paradisi (Basil infused-Platino rum, fresh grapefruit and lime). The company currently distributes its rums in thirty US states including widely in Colorado, and will expand to all fifty states within the next 36 months under a new contract.
In celebration of the Outside Active Travel Awards, Outside will launch the “What Trip Are You?” Facebook promotion, which will allow members of the Outside community to take an adventure travel quiz to determine what type of vacation best suits their adventure style from five categories. The categories include: Enlightened Explorer, Powder Hound, River Runner, World Traveler, and Adrenaline Junkie. Participants will be able to choose between a series of travel favorites—Hotel or rustic lodge? Tropical escape or powdery heaven? Guide or no guide?—that will lead to their ultimate adventure travel escape.
Five grand prize winners (one per category) will get the chance to go on their dream adventure provided by Outside’s travel partners. Trip options include: Dory or raft trip down the Grand Canyon with OARS, Heli-ski in AK's Chugach range with Valdez Heli Ski Guides and Tsaina Lodge, Safari in Botswana with Wilderness Safaris and South African Airways, Multi-sport in Machu Picchu and Galapagos with REI Adventures, and an Andes to Amazon multisport trip with BikeHike Adventures. In addition, participants who take the quiz can come back for daily adventure travel gear prizes.
