In the Media: The Fine Art of Greenwashing

Most often, when our founder and owner Karen Hoskin publishes a new piece we post it on her speaker site, Karenhoskin.com. This piece in Distiller Magazine, however, is so important to us that we decided to include it here.

Photo by Alexander Abero on Unsplash

Little frustrates us more than companies being dishonest about their environmental impacts. Whether businesses engage in outright lies or try to direct your attention only to the good aspects of their business, we feel greenwashing is a disservice to consumers and the companies that truly practice transparency.

In this article, Karen outlines six forms of greenwashing, and what to look for in companies that are legitimately honest.